Charming, quirky, playful and girly, Rodeo Show is a label that sets itself apart with an ever-evolving range of accessible, wearable, and unique styles.
Noticing a huge gap in the market between the inaccessible higher end fashion labels and the over-saturation of mainstream brands, designer Lisa Thai started the Rodeo Show label with a vision of providing a quality, Australian-made product that was fashion-forward without a pretentious exclusivity.
Drawing inspiration from motifs of decades past, with a focus on exceptional fits in beautiful fabrics, she produces a look that is at once timeless and modern, and open to the interpretation of the wearer.
Starting out in December 2003, the Sydney based label has grown rapidly, garnering a loyal following of customers that come back season after season seeking out the individual Rodeo Show style.
The rodeo show girl is fun, vibrant and flirtatious, with a unique and well-defined sense of style. She is not dictated to by the whims of fashion, preferring to dress for herself, and distinguishing herself with her effortless flair, passionate nature, charm, and sense of play.
Rodeo Show genuinely understands the ever-changing needs of today’s woman. With monthly, not seasonal releases of collections, fresh new looks are continually introduced, keeping abreast of seasonal trends and always delivering the adorable and distinctive Rodeo Show aesthetic.
Serving up uncomplicated pieces in cotton florals and prints for easy casual dressing, and glam garments in luxe fabrics, Rodeo Show caters for all occasions day and night, delivering a high-end look without the high-end price tag.
Rodeo Show is consistently cute and wearable, with a quirky sensibility and fun femininity.
Rodeo Show can be found in the flagship Oxford St boutique, as well as a handful of selected stockists nationally, with exciting plans for opening new stores on the horizon…
The L'Oréal Melbourne Fashion Festival is an annual celebration of fashion, beauty, business and creative endeavor for everyone to enjoy.