I love Mary-Kate and Ashley. Ever since I was a kid watching their silly TV shows (Two of a Kind was uh-mazing) up until now with their sense of style and the fact that they are actually good and successful with what they do, which is so unheard of with most child stars.
Now MK and A’s designer label, The Row, will bring forth a fashion revolution to online shopping; an idea which I think is actually really genius yet so simple, that it makes me wonder why no other designer has done it first. These multi-million dollar twins just launched their website for The Row and will bring us the first ever interactive buy-while-you-watch video. Pretty damn good thinking right?
Shot by photographer/director KT Auleta backstage at their AW 2010 show in February, the video gives customers a click-to-buy technology, which means that viewers can actually click on the models in a specific look which then links them to the clothing in The Row’s online shop. Genius.
The video is set to go live later this week apparently. I’ll definitely be testing it out.
sarahx
Email this page