Samantha Wills

Hailing from the small coastal town of Port Macquarie, NSW, Samantha worked at east coast radio station Star FM, then went onto work for Surf Giant Billabong as a swimwear model. Samantha is now the director of Samantha Wills Pty Ltd, her own Accessories company that exports across the globe.

Wills started the empire when she was 21 years old, as a humble stall at Bondi markets as a hobby. A friend’s offer of a showroom wall at Fashion Week saw the young designer take up the offer & write over $17,000 worth of initial orders.

The media interest since the launch of the Samantha Wills brand has been beyond
overwhelming. In four year, Samantha’s creations have beenfeatured in over 300 separate placements in magazines including the likes of Vogue, Harpers Bazaar, Instyle & Madison.

In 2007, Samantha herself appeared on more magazine covers then any other designer,
featuring in COAST magazine, Sunday Life,Madison, Harpers Bazaar & Focus Magazine.
Samantha’s recent trip to America was closely followed by Channel Nine (Australia), who filmed an exclusive for A Current Affair, adding to the every growing television appearances.
Both media & stylists alike are avid supporters of the Samantha Wills brand which now
feature at red carpets all over the world.

With a celebrity following that spans the globe, Samantha Wills accessories are worn by
celebrities on red carpets from Sydney to Spain.Samantha Wills famously continues to
adorn Miss Universe 2004, Jennifer Hawkins, and the jewellery is a staple part of TRL host Lyndsey Rodrigues’ wardrobe. Other celeb devotees include Jamelia, Delta Goodrem, Sophie Monk, Bec Cartwright, Nicky Hilton & Kim Kardashian. Samantha Wills can create collections for red carpet and special event wear, celebrity lines or custom collections for celebrity tours.

Samantha Wills accessories are renowned for being exquisitely designed pieces using the highest quality materials, each handcrafted to perfection. We use a lot of natural stones, mixing mediums such as pewter, leather, brass, natural & hand created stones. All
metal pieces we use are designed in house, eliminating any stock pieces used by other design houses.

At Samantha Wills our sources of inspiration are endless. From muses famous in photographs from the 1960’s, like Talitha Getty, to old photographs of Samantha’s parents
1970’s lifestyle. From the detailing on a vintage jewellery box found at a Sunday afternoon flea market or the exciting love of a new relationship. The process of our design is spirited, from conception to visual story boards, components collected from travels all over the
world, and then the hand crafting of each piece to compile the gorgeous collections we present to you every season. We take life one day at a time & as life’s ups & downs inspire
what we do; our inspiration is a constantly evolving.

Samantha Wills accessories are designed with perception, essence & sprit.
And like you, we are always growing, forever changing & always involved in the process of self discovery. Every season we present a collection that reflects our honesty & is
inspired by life. These collections tell our stories & life’s journey. So take too many pictures, laugh too much, and love like you’ve never been hurt!

Enjoy the journey… with Samantha Wills

www.samanthawills.com.au