Mary-Anne Pham used her designer’s sixth sense to create the label, Piper Lane. Pham decided to marry two opposing traits, designer aesthetic, and being on trend. The result; a trend based label that retains its own distinction. This amalgamation is key to Piper lane’s success in the fashion world. Pham worked as a buyer whilst completing a commerce degree, and saw the market was hungry for a young , fashion label that was affordable yet unique.
Having the courage to follow her instincts and unleash her creativity, Piper Lane was born.
Now Piper Lane is three years strong with an enviable list of over 100 stockists nation wide and interest from major department and chain stores. Piper Lane uses the tactic of releasing capsule collections every eight weeks, to
interpret global trends almost as they come to fruition. The reasonably priced collections are tied together through Mary-Anne’s penchant for quirky detail ,bold hues and stand-out prints. These qualities keep Piper Lane feminine,
playful and give each piece its own personality. The designers’ eccentricity is sewn into the seams of every garment.
Expect pieces with oversized buttons, pronounced pockets, brocade panels, exaggerated silhouettes, detailed necklines and tailoring that’s aimed to bind and release. These details and exclusive fabrics keep Piper Lane’s loyal
followers ahead of the fashion pack.
Piper Lane’s public profile is increasing exponentially with the delectable dresses finding their way into leading fashion publications and socialite events. With the 2007 Rosemont Fashion Week Parade under her belt and
another on the boiler, Pham’s future with Piper Lane is looking as bright as her baby doll dresses.
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