Wednesday 14th July 2010 – Australian fashion label Donna Sgro has gained international recognition for its sustainable, ethical practices in a major exhibition at the London Science Museum. Entitled Trash Fashion... Designing Out Waste, the exhibition features work by Donna Sgro and runs until early 2011.
Based in Sydney, Donna Sgro is run by fashion designer, Donna Sgro, whose work investigates the creation of slow garments and the use of sustainable fabrics.
Sgro's garments are the embodiment of sleek refinement and contemporary tailoring, utilising sustainable fabrics and engaging slow fashion ideas.
Following a similar investigative path to Sgro, Trash Fashion explores the ways in which designers worldwide are reducing the impact of throwaway fashion through innovative design solutions and new technology.
The exhibition was formed as a response to figures showing that consumers buy an estimated third more clothing compared to 10 years ago. This “fast-changing fashion” results in millions of tonnes of textile waste ending up in landfill each year.
Sgro's unique 'Morphotex' dress, made from Morphotex fabric, was specifically selected to showcase the use of structurally coloured fibres as a form of sustainable, ethical fashion making.
Sgro describes Morphotex as a unique fabric, inspired by the Morpho butterfly found along the Amazon River in South
America.
“It uses absolutely no dyes or pigments, yet reflects a full spectrum of translucent colours under light” – much like the Morpho's cobalt-blue pigment-free wings.
“I was inspired by the way technology could be used to incorporate sustainability into fibre development,” says Sgro. “And, of course, because of the fabric‟s visual light reflective qualities.”
Sgro's 'Morphotex' dress will be showcased as part of a series of striking garments focussed on reducing waste and the impact on the environment – and many of which are on public display for the first time.
Trash Fashion is on show at the Science Museum until late 2010. For more information visit www.donnasgro.com and www.sciencemuseum.org.uk.
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